May 22, 2013
CALL TO ORDER AND NOTE OF ATTENDANCE
The Maestro call was called to order by President Eric Byler at about 5pm PST. The attendance of other Directors is noted below. A quorum was present. We all took 30 seconds to check in.
P– Eric Byler, President
P– Egberto Willies, Vice President, Director for Campaigns and Actions
P– Jeanene Louden, Treasurer – (Left early)
P– John Cashon, Secretary
P– Michael Charney, Director for Strategy and Organizational Design
P– Dan Aronson, Director At Large
P– DeLann Williams, Director for Pathways to Participation
P– Cameron Kruger, Director for Development
L– Justin Brown, Director for Internet Infrastructure
MINUTES are posted – John Cashon
John asked the board to give him any links or videos about their topics if they would like them included in the Minutes.
EXECUTIVE COMMITTEE DECISION VOTE: An article posted by Egberto Willies was debated the previous week and the Board’s Executive Committee made the decision to leave the post on the page and to post a follow up explaining the decision and asking for a dialog to begin on the topic. The vote asked the whole board if the actions by the Executive Committee were appropriate.
The Vote: 6 liked the Executive Committee’s action and 2 did not. Justin arrived late to the meeting and did not vote.
MOTION: From Dan Aronson and Seconded by Michael Charney: A letter should be sent from the Board of Directors to Annabel Park concerning the creation of a new process for bringing up future objections to articles posted on the Join the Coffee Party Facebook Page. Each board member was asked to take the floor and discuss their opinion.
Annabel received emails from many people that saw the post asking her to have the post taken down, and Annabel posted her objections on the article’s thread stating her disapproval.
Dan asked that a letter be crafted to Annabel 1) stating our collective disapproval of her post and 2) asking her to refrain from making any such posts in the future.
The Vote: 4 voted yes, 4 voted no and 1 abstained. The motion failed to pass and was thereby dropped from consideration.
HUMAN RELATIONS/ STAFF DEVELOPMENT -DeLann Williams
Del spoke for the need to have a volunteer contact, interview and assignment process, and she told us about her idea for a Volunteer Life Cycle Project. She wants to create a staffing request form that would be filled out and sent to her if anyone has a need for volunteers. Also, she will be creating policies and procedures and will send them to the board for review.
PRODUCT (ACTIONS) – Egberto Willies
Egberto spoke about how he is working to leverage 160+ affiliates to work with the 535 Project.
MEDIA AND CONTENT – Eric Byler
Eric has continued to create more videos for the Story of America Documentary, and he discussed his future plans for the project. He also spoke for the need for adding standards and editing guidelines, and Cameron brought up an idea for using YouTube promos and if they would be useful.
CHANNEL MARKETING – Dan Aronson
Dan had a list ready to discuss with the board:
- Process needed for working with chapters: ie Big Apple Coffee Party request, ie ShameTheCongress request, etc.
- What about our approaching others? Should there be a process?
- Our need to get the Forum together.
- Approaching others: This would be a bigger project.
- Local Chapters – methods for reaching out.
- On a grassroots movement call – If there are people in this group that can do introductions through networking. This would aid in reach out.
FUNDRAISING/MARKETING – Cameron Kruger
The slogan, “Go out to dinner and end the free lunch in Washington, DC” was discussed and agreed upon by the board to be used for Cameron’s marketing campaign. Cameron also had a list of items prepared to discuss:
- Restaurant.com Commercial PPT. – Old for reference purposes.
- Tour of Little Green Light – New Email Proggy Cheaper than both BSD and NB.
- Little Green Light Email Program for Non-Profits -Pricing.
- Free The Elected Email Blast Wording – The Wordsmithing.
- Donor Page – The Free the Elected Donor Page.
- Recruiter Page – Opens after the Donor Page is complete.
- Talking points for Tonight.
- Fundraising – Restaurant.com Briefing on how it will work.
- Email Programs -Discussion (dictation) on what program I think we should use.
- Sub-nations – Benefits to the upcoming changes in this structure and affordability.
- Cost structures – Explanation as to how we can afford it all.
- General Q&A on Implementation.
Cameron thought we should send the message that we are only supporting, with the restaurant.com campaign, local businesses in different towns and cities. He mentioned that they support this and it follows our values, which would be better for the local economy.
TECHNOLOGY – Justin Brown
Justin stated that he almost had the Stakeholder and Self-Analysis questionnaires ready, and that Laura Simmons and Chod Lang were working on the responses from the surveys. Chod is also planning to have a radio show for interviews. Concerning the 535 Project, Justin is building out his own district for his mock-up testing, so that the pilot districts would have something to show.
CONSENSUS CHECK: To conclude how the board felt about creating editorial standards and teams for the different time slots for the Join the Coffee Party Facebook Page, a vote was called to find the consensus of the board for implementing the changes.
The Vote: 5 voted no to the changes and 2 voted for them. The team slots and editorial guidelines changes were dropped from consideration. Michael and Jeanene had to leave the meeting early and did not vote.
SCHEDULE NEXT MEETING AND ADJOURN
The next meeting will be held June 5th, 2013 in Maestro, at 5pm Pacific (8pm Eastern). We all took 30 seconds to check out, and all lines were opened so we could say goodbye to one another or as we say in Kentucky, “Have a good one!”
Secretary of the Board of Directors